Posted by homebiz on Jan 12, 2010 in
How to Get Clients
What motivates buyers? Whenever we try to sell our product or service, most of us focus on why our company is superior to others. Well, customers don’t care about you or your company. People are only interested in what can benefit them.
People are usually motivated by 4 dominant buying factors:
1. Pride-People want to look good in front of others. We want to be envied, admire, and feel accomplished.
2. Profit-We buy assets to be rewarded financially.
3. Pleasure – We want to enjoy a better lifestyle, upgrade our living conditions and have fun.
4. Peace – We want security and freedom. Peace of mind and insurance against potential loss.
These are the 4 basic motives that drive purchasing decisions. You need to know what dominant buying motives drive your customer’s decisions, so you can better help them.
Tags: peace, pleasure, pride, profit, what motivates buyers
Posted by homebiz on Jan 4, 2010 in
Home Based Business Ideas 
There will be great business opportunities present as unemployment rises in the United States. Currently, the U.S. unemployment rate is above 10% but the actual percentage of those without a job is actually much higher. The unemployment picture will likely remain unchanged for the next year.
Most jobs that were lost are gone forever. If you think companies will re-hire massive amounts of people, think again. Any improvement will not come from large business.
The only way to cure the employment crises in the United States is to formulate small business on a big scale. If you worked in IT, manufacturing or administrative areas, your job was likely sent overseas or replaced by a machine.
You can still transfer those skills to your own business. There is always a demand for you if you have a trade or a skill that can help others. Also, being small means you can be faster and more flexible than larger corporations.
Tags: jobs, small business, unemployment
